Co-constructing the digital transformation
Gaëlle Juton, Digital Project Manager, Brest (29)
"I support Laïta's digital transformation across four markets: consumer products, dairy ingredients, health nutrition and young mammal feeds.
For me, this means identifying needs and co-constructing solutions with Laïta employees that meet their expectations. With massification of data, online storage capacity (cloud), collaborative tools, etc. we can think differently about customer relationships, the daily lives of employees and teams and the valorisation of big data, etc. The digital transformation means we have to rethink the services we can add onto our core market to evolve our business models. Together with the Celtilait sales team, we set up collaborative workshops to formalise the typical run-through of a remote meeting with prospective buyers. We used the same participatory method with Laïta Nutrition to identify and qualify useful canvassing data for the team. This will lead to a canvassing file and common tools to enhance it.
We take a collaborative approach - the employees and departments concerned contribute to the design, experimentation and deployment of solutions
Cheffe de projet digital, Brest (29)
Explore our other commitments and testimonials
Dialogue with stakeholders
Dialogue with our stakeholders is an integral part of our Passion du Lait® strategy; a strategy that involves listening to their expectations and developing commitments jointly.
We didn’t wait for local traceability to come into fashion before we made our production 100% Breton.
Contributing to the regional economy
Our milk collection, processing and enhancement activities contribute to the development of the social and economic development of the Great West region of France. Contributing to local employment and investment is a founding principle of our raison d’être.
Cooperation as a modus operandi
Cooperation between the teams at our three member cooperatives is part of our shared agenda; cooperation that’s embedded in our governance and in our Passion du Lait® commitments.