Listening to the market

Attentive to market trends and true to its innovation strategy, Paysan Breton probes, scrutinizes and analyzes needs to meet consumer expectations.

Listening to our customers

The marketing division at Paysan Breton carries out customer and consumer-based studies every year to better understand their needs - sensory analyses, monthly trials with a jury of consumers, tasting days, awareness studies, etc.

Through these valuable encounters we can identify the expectations and desires of consumers and adapt our product offer accordinglyAt the same time, Laïta’s marketing, industrial and quality teams are working together to establish a joint customer complaints management system. With this joint enterprise based on HACCP methods (Hazard Analysis Critical Control Point) and better control of our manufacturing processes, the number of customer complaints is diminishing year on year.

At the end of 2021, Laïta’s consumer product teams recorded 4.2 claims for every 1 million products sold. For dairy ingredients, the method for processing customer complaints is being refined by introducing a new qualitative criticality indicator in conjunction with the existing system.

Committed and passionate

All about our approach #committed

Because our environmental, human and social commitment is a daily reality, we place CSR at the heart of our actions.