Originally passionate
Purchasing department ensures successful product launches
In-house team meeting with suppliers; purchasing plays an important role in a successful product launch. Coordination, forward-planning and securing supplies were central to Véronique’s work to support the arrival of the new Paysan Breton range on the ultra-fresh shelves.
Coordinating, securing, making connections; a strategic role in day-to-day operations
The role of the purchasing department in product launches is pivotal because it guarantees that resources will be available when they’re required. Véronique provided the interface between suppliers and the in-house marketing, R&D, production and maintenance teams.
From selecting new partners to securing supplies, every stage demanded rigorous forward-planning and responsiveness. Close monitoring carried out with the participation of everyone involved ensured the packaging was delivered on time despite tight deadlines and major logistics issues. Working together as a collective was paramount to ensure the best possible conditions for launching the products.
It was a real challenge to make sure the packaging was available on time, and we achieved it by working collectively.
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Véronique
Head of Purchasing
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