Originally passionate
Meeting consumers in the supermarkets
From the moment the Paysan Breton yoghurts and fromages blancs appeared on supermarket shelves, staff have been busy helping consumers discover the new range through a series of in-store promotional activities.
Products to discover, taste and love
In-store promotions make a tangible connection with consumers to back up the appearance of the products on the shelves, and tastings are an opportunity for everyone to discover the new recipes, experience the textures and flavours and form their own opinions.
These valuable connections are also an opportunity to answer questions and talk about the brand’s background and commitments, and also to gain consumers’ first impressions. Genuine, direct contact that helps get the new Paysan Breton products known, heighten confidence in the brand and help the range establish an enduring presence on supermarket shelves.
Explore our other commitments and testimonials
Our other pillars
Committed and passionate
All about our approach #committed
Because our environmental, human and social commitment is a daily reality, we place CSR at the heart of our actions.
